It allows farmers to fulfill the obligation to maintain the Digital Field Notebook by sending photos of invoices and audio messages via WhatsApp. It will also alleviate the problem of lack of margins due to excessive middlemen by offering factory product offers and purchase of production from big brands.
Farmers from all over Spain are protesting about the difficulties they face on a daily basis such as excessive bureaucracy, like the new government regulation that requires keeping a detailed record of activities called a digital field notebook. BrioAgro has therefore officially launched FarmLog, the world’s first digital field notebook operated via WhatsApp. This innovative system comes at a crucial time of tension to make farmers’ lives easier.
As simple and free as sending a whatsapp message
FarmLog offers an easy solution to this problem by being a tool as simple to use as sending WhatsApp messages to a friend.
The farmer just needs to save FarmLog’s 634363749 phone number in his cell phone, write him a simple “hello” via WhatsApp, and the system will naturally start conversing with him helping him manage his digital field notebook. FarmLog is even able to understand the audio messages it receives.
This revolutionary technology, which works thanks to advanced artificial intelligence, is available as an application for computers and mobile devices on the farmlog.es website.
Cutting out the middleman
Another major problem that farmers and consumers complain about is the excessive number of middlemen, both for buying produce and selling their crops, which results in high production costs and low profit margins.
To alleviate this, FarmLog will send farmers offers of products such as fertilizers or pesticides directly from the factory that they can buy at home, with the consequent cost savings. FarmLog will also send crop purchase offers made directly by major brands, which will allow farmers to have better sales margins. Of course, the ultimate decision to buy produce or sell the crop through FarmLog is the farmer’s.
The Field Notebook ChatGPT
Perhaps most surprisingly, this powerful tool has been launched free of charge, in response to recent demonstrations and needs expressed by farmers. In this regard, José Luis Bustos, CEO of BrioAgro, said, “A few years ago, BrioAgro identified this problem and began developing a solution. Based on the decade we have been collaborating with farmers, during which we have collected data to optimize their agronomic results and increase their production”.
As a simple simile, Bustos points out that FarmLog can be thought of as “the ChatGPT of the Field Notebook, complying with all current regulations”. He also added: “Our objective with Farmlog is to facilitate the work of farmers and agricultural technicians, taking into account that, nowadays, practically everyone is familiar with the use of WhatsApp”.
He also believes that FarmLog’s ability to cut out the middlemen in both the buying and selling of agricultural products means that FarmLog “is not just another tool, but a revolution in the agricultural sector.”
FarmLog has been received with great enthusiasm by users, such as, for example, Patrocinio Guillén from Seville, a farmer in her 70s, who, despite not being an expert in technology, explains that “With FarmLog I have found an easy way to comply with the field notebook; I never imagined that I could manage something as complex as the Field Notebook simply by writing WhatsApp messages”.
One of FarmLog’s most useful features is the ability to attach photos or documents, such as invoices, directly via WhatsApp. This not only makes it easier to manage the digital field notebook, but also ensures that all relevant documentation is automatically uploaded to FarmLog, easing the burden on farmers and agricultural technicians advising them. In this regard, agricultural technician Miguel Perez who advises numerous farmers has highlighted that “With FarmLog, I have been able to reduce by half the time I spent on the administrative management of the farms, allowing me to devote more time to personalized advice to my farmers.”
FarmLog also integrates seamlessly with existing BrioAgro technology, allowing automatic synchronization of data from your devices. However, it is not necessary to purchase BrioAgro products in order to use FarmLog. Although in initial tests with agricultural technicians, they have admitted that, on farms with fertigation, “the automatic dumping of consumption, fertilizer and phytosanitary data from the BrioAgro application to FarmLog saves them 70% of the completion time”.
Source: Farmlog, the first WhatsApp Field Notebook that makes life easier for farmers.